Emerging Accounts Specialist, Staples Media Network
Company: Staples, Inc.
Location: Framingham
Posted on: February 20, 2026
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Job Description:
Staples is business to business. You’re what binds us together.
Our eCommerce team strives to showcase Staples’ value proposition
and experience to customers through digital vehicles, including
SEO, paid search, display affiliates, paid social media and more.
We utilize online merchandising and campaigns executed by both
humans and automated tools to convert new and returning website
visitors into customers. Our team also ensures that our mobile and
desktop websites and apps are easy to use, delivering the digital
experience that our customers expect. At the same time, our teams
focus on building and executing a strong innovation pipeline for
the future. We work end-to-end with our sales, merchandising,
finance, logistics and technology teams to provide a world-class,
holistic digital experience, growing profitable results in a fun
and rewarding work environment. The Emerging Accounts Specialist
(EAS) serves as SMN’s account representative for longtail vendor
and agency partners. You will own a portfolio of emerging accounts,
prospect and qualify new opportunities at scale, and collaborate
across media planning, account management, ad operations, and
Merchandising to activate campaigns and drive incremental revenue.
Success in this role requires strong client services, data-driven
media planning, and the ability to balance vendor-funded programs
with Staples-first business priorities to deliver an innovative,
best-in-class customer experience What you’ll be doing: - Account
portfolio management: Manage and grow a portfolio of longtail
vendor and agency accounts; build trust, deliver value, and deepen
multi-threaded relationships. - Pipeline generation: Prospect,
qualify, and nurture leads at scale; convert prospects to
opportunities and move deals through defined SMN sales stages. -
Campaign activation: Partner with self-service tech/platform
providers and Ad Ops to troubleshoot, activate, and monitor
campaigns; ensure insertion order and trafficking readiness and
on-time launches. - Cross-functional coordination: Collaborate with
Media Managers/Planners, Account Managers, eCommerce Product
Management, Merchandising, and Marketing to align plans with
assortment changes, promotions, and brand priorities. - Performance
analytics & optimization: Use site analytics, testing, and
reporting to evaluate campaign health; recommend optimizations that
improve ROAS, CTR, conversion, and customer experience. - Financial
rigor: Maintain a pulse on financial reporting for assigned
accounts; forecast, track actuals, identify revenue/margin gaps,
and escalate risks/opportunities to leadership. - Program/process
stewardship: Evangelize SMN’s self-service platforms and operating
playbooks; document repeatable processes and contribute to
continuous improvement. - Communications: Develop clear, impactful
updates (weekly pipeline summaries, monthly vendor/agency readouts,
and quarterly business reviews) highlighting progress, insights,
and next steps. - Opportunity identification: Proactively surface
incremental opportunities, pilots, and innovation themes that can
scale SMN’s longtail business. What you bring to the table: -
Structured strategic thinking, strong analytical problem solving,
and a passion for new ideas. - Executive ready interpersonal and
presentation skills; ability to persuasively connect insights to
recommendations. - Proactive, self-motivated work style with broad
collaboration skills and a flexible, positive attitude. - Calm
under changing priorities; disciplined follow through and strong
execution. What’s needed- Basic Qualifications: - BA/BS degree or
equivalent combination of training and experience in Business,
Marketing, Communications, Analytics, or related field or
equivalent work experience. - 3 years of progressively complex
experience in one or more: ecommerce, digital advertising/retail
media, media planning, account management, sales development/SDR,
client services, or ad operations - 3 years managing client
relationships and delivering against revenue or pipeline targets in
ecommerce, digital advertising, or media sales. - Demonstrated lead
prospecting & qualification at scale (e.g., consistent weekly
outreach cadence and conversion from MQL to SQL/opportunity). -
Familiarity with retail media networks, and firm grasp of current
Adtech/Martech landscape. - MS Office Suite proficiency; excellent
Excel and PowerPoint skills. - Proven ability to activate and
monitor campaigns end to end in collaboration with Ad Ops/tech
partners; experience troubleshooting to resolution. - Data fluency:
Ability to interpret site analytics and performance dashboards;
translate insights into optimizations and next steps. -
Presentation excellence: Experience delivering structured
performance readouts (monthly/quarterly) to clients and management.
- Project execution: Track record of managing multiple concurrent
projects to on time delivery with documented outcomes. - Business
acumen: Understanding of merchandising sales and margin objectives
and how media programs can support them. - Tools: Proficiency with
standard productivity, CRM, and analytics/reporting tools (e.g.,
spreadsheets with pivot tables; dashboards). What’s needed-
Preferred Qualifications: - 3–5 years in retail media, digital
media sales, or agency/vendor management with quantifiable growth
outcomes. - Hands on experience with self-service advertising
platforms and campaign trafficking; familiarity with insertion
orders and flighting. - Experience collaborating across Product
Management, Merchandising, and Marketing to align media plans with
assortment/promotions and site experiences. - Experience
contributing to forecasting and financial reporting (pipeline,
bookings, revenue, margin) for assigned accounts. - Demonstrated
history of test and learn optimization (A/B or multivariate
testing) that improved customer experience or performance KPIs. We
Offer: - Inclusive culture with associate-led Business Resource
Groups - 22 days of PTO and Holiday Schedule (7 observed paid
holidays 1 floating holiday) - Online and Retail Discounts, Company
Match 401(k), Physical and Mental Health Wellness programs, and
more! It is unlawful in Massachusetts to require or administer a
lie detector test as a condition of employment or continued
employment. An employer who violates this law shall be subject to
criminal penalties and civil liability. The salary range represents
the expected compensation for this role at the time of posting. The
specific base pay may be influenced by a variety of factors to
include the candidate's experience, skill set, education,
geography, business considerations, and internal equity. In
addition to base pay, this role may be eligible for bonuses, or
other forms of variable compensation. At Staples, “inclusion” is an
action word. It represents what we do to ensure that all employees
feel valued and supported to contribute to their fullest potential.
When we operate inclusively, diversity naturally follows. This is
why we work hard to foster an inclusive culture, as we seek
employees with unique and varied perspectives and areas of
expertise. The result is a better workplace and innovative thinking
that helps us exceed our customers’ expectations – through the
power of the people behind our iconic brand. Staples is an Equal
Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, age, sex, sexual orientation, gender identity, national
origin, protected veteran status, disability, or any other basis
protected by federal, state, or local law.
Keywords: Staples, Inc., Nantucket , Emerging Accounts Specialist, Staples Media Network, PR / Public Relations , Framingham, Massachusetts