Content Marketing Manager - Medical Device
Company: Michael Page
Location: Boston
Posted on: July 1, 2025
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Job Description:
Be part of a new / growing content and digital marketing team
Drive successful digital marketing campaigns and craft compelling
copy Client Details Our client is a small medical device
manufacturing company on the North Shore of Boston. Due to growth
they are building out a digital marketing team from the ground up -
one of the key roles will be a Content Marketing Manager.
Description Content Strategy & Execution Develop and implement a
comprehensive content marketing strategy aligned with Company's
mission and business objectives. Collaborate closely with clinical,
product, and commercial teams to create educational and
value-driven content that builds credibility and trust. Content
Development & Oversight Manage the content calendar and maintain
the content library across various formats, including blogs, web
copy, testimonials, videos, webinars, and more. Write and edit
compelling copy that supports campaign objectives across digital
channels. Oversee the development of content, ensuring consistency
with brand voice and messaging. Social Media Strategy & Management
Own the social media strategy and develop platform-specific content
plans for LinkedIn, Instagram, Facebook, YouTube, and other
relevant channels. Monitor performance metrics, optimize posting
cadence, and stay abreast of trends and best practices to enhance
engagement. Creative Leadership Translate brand strategy into
engaging visual and written content that aligns with Company's
commitment to excellence in ART. Collaborate with design teams to
ensure brand consistency and storytelling excellence across all
content. Develop innovative campaign ideas that capture attention
and drive engagement within the fertility care community.
Performance &Optimization Utilize data and insights to inform
content planning and measure effectiveness. Conduct A/B testing of
content formats, messages, and creative elements to optimize
performance and return on investment (ROI). Profile B.S. in
Marketing, Business or other related field. 3-6 years of digital /
content marketing experience. Social Media, Digital Marketing and
SEO. Exceptional writing and editing skills with an editorial
mindset and attention to detail. Experience in translating clinical
or technical information into accessible, engaging content.
Collaborative and team first mindset. Ability to effectively work
cross functionally across teams and departments. Experience with
marketing tools like Hubspot. Job Offer $90-120k base salary bonus.
Health-care, vision, dental insurance plans 401K with employer
match Onsite / hybrid opportunity on the north shore of Boston MA.
MPI does not discriminate on the basis of race, color, religion,
sex, sexual orientation, gender identity or expression, national
origin, age, disability, veteran status, marital status, or based
on an individual's status in any group or class protected by
applicable federal, state or local law. MPI encourages applications
from minorities, women, the disabled, protected veterans and all
other qualified applicants.
Keywords: Michael Page, Nantucket , Content Marketing Manager - Medical Device, PR / Public Relations , Boston, Massachusetts
