Senior Director, CRM Strategy & Analytics
Company: uniQure N.V.
Location: Lexington
Posted on: July 1, 2025
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Job Description:
uniQure is dedicated to bring innovative therapies or unmet
medical needs to patients. In doing so each function in uniQure is
directly or indirectly responsible for the lives of patients. This
responsibility should be part of our day-to-day working life by (i)
living up to high quality standards and (ii) by recognizing the
sense of urgency in areas of high medical need. uniQure is
dedicated to bring innovative therapies for unmet medical needs to
patients. In doing so each function in uniQure is directly or
indirectly responsible for the lives of patients. This
responsibility should be part of our day-to-day working life by (i)
living up to high quality standards and (ii) by recognizing the
sense of urgency in areas of high medical need. Through pioneering
gene therapy, including our investigational candidate AMT-130 for
Huntington’s Disease, we’re preparing for our first commercial
launch — and seeking a passionate, strategic leader to help build a
best-in-class patient experience program from the ground up. This
is a unique opportunity to shape a pioneering patient services
offering and deliver a life-changing treatment experience to
patients and families facing Huntington’s Disease. We are seeking a
strategic and forward-thinking Sr. Director, CRM Strategy &
Analytics to join our Market Access & Patient Services
organization. This individual will lead the design, development,
and execution of the commercial Customer Relationship Management
(CRM) strategy in support of our anticipated U.S. commercial launch
of AMT-130. This role will serve as the key business owner for the
CRM platform and associated analytics capabilities across
customer-facing teams, including Account Management, Field
Reimbursement, Case Management, and Treatment Center
Representatives. The Sr. Director will play a pivotal role in
translating data into actionable insights, enabling operational
excellence and informed decision-making. This leader will also
ensure the CRM infrastructure supports a seamless and compliant
customer experience aligned with our values and commitment to
patients. Key result areas (major duties, accountabilities and
responsibilities) Strategic CRM Leadership: • Define and execute
the strategic roadmap for CRM systems (e.g., Salesforce Health
Cloud) to support commercialization and customer engagement needs.
• Collaborate closely with IT, commercial operations, field teams,
and external vendors to drive CRM implementation and adoption.
Cross-functional Collaboration: • Serve as a strategic partner to
cross-functional stakeholders, including Account Management, Field
Reimbursement, Case Management, and Treatment Center teams. • As a
key user, align with IT on CRM functionality and workflows with the
needs of diverse field teams to support patient access and
engagement Business Analytics & Insights: • Lead the development of
key performance indicators (KPIs), dashboards, and reporting
frameworks that provide visibility into field team performance and
customer engagement. • Translate data into actionable commercial
insights to support strategic decisions, resource allocation, and
operational improvements. Launch Readiness: • Play a central role
in ensuring CRM systems and analytics capabilities are fully
operational and integrated ahead of AMT-130s U.S. launch. • Work
with launch teams to ensure timely capture and interpretation of
real-time data to inform launch execution. Compliance & Data
Governance: • Ensure CRM systems and data reporting practices
comply with all relevant regulations, including HIPAA and industry
best practices. • Promote data integrity, security, and compliance
through appropriate governance structures. Qualifications •
Bachelor’s degree required; advanced degree (MBA, MS, PhD)
preferred. • 10 years of experience in the biotechnology,
pharmaceutical, or healthcare industry, with at least 5 years in a
leadership role overseeing CRM platforms and commercial analytics.
• Demonstrated expertise in CRM systems (e.g., Salesforce Health
Cloud) implementation and optimization within a commercial
function. • Deep understanding of field team workflows in Market
Access, Patient Services, or similar roles. • Proven ability to
generate actionable business insights from complex datasets. •
Strong project management, vendor management, and cross-functional
collaboration skills. • Experience supporting the launch of
specialty products or gene therapies is a strong plus.
Keywords: uniQure N.V., Nantucket , Senior Director, CRM Strategy & Analytics, Healthcare , Lexington, Massachusetts
